German supermarket chain Lidl wants to enter Ukraine
The German chain of discounted stores Lidl plans to enter the Ukrainian market. The first supermarket is expected to open in Ivano-Frankivsk.
This was announced by the mayor of Ivano-Frankivsk Ruslan Martsinkiv on the radio "West Pole", answering questions from listeners about the possibility of opening a hypermarket in the city "Auchan".
Forbes previously reported Lidl's entry into the Ukrainian market with reference to the German newspaper Lebensmittel Zeitung.
It is noted that Lidl has already hired a regional manager - Adam Mishchyshyn. He had previously worked for Lidl in Poland for eight years, shopping for 750 chain stores. Mishchyshyn was also responsible for international procurement in France, Northern Europe and some of Lidl's subsidiaries in the Balkans.
It is unknown exactly when the chain will open its first store in Ukraine. In Latvia, for example, Lidl registered a subsidiary in 2016, and the first stores appeared only in October 2021. From the first message of expansion to the opening of the store in Lidl is from two to 10 years.